THE SALES LEAD WIZARD™
PRIVACY STATEMENT OF RESPONSIBLE ONLINE MARKETING
Publisher: Access Business Communications, Inc. (ABCI)
The
Access Business Communications, Inc. (ABCI) Marketing information usage practices are based on two beliefs: first, that
protecting user privacy is essential to the growth and prosperity of
the Internet; second, that a personalized web experience can provide
significant benefits to Internet end users if done properly. In
accordance with these beliefs, the ABCI Network creates results for
advertisers and publishers in revolutionary ways without
compromising individual privacy.
CONSUMER PRIVACY
I. INFORMATION WE COLLECT: INDIVIDUAL INTERNET CONSUMERS
A. Personally Identifiable Information (PII).
The ABCI Network sites are designed to promote and facilitate the
business of the ABCI companies with advertisers and marketers. These
sites are not directed towards individual Internet consumers nor do
they seek any PII from such consumers. PII may be collected should a
consumer contact a ABCI company on his/her own initiative or respond
to a ABCI advertisement and provide any PII. Under no circumstances
does the ABCI Network request or collect sensitive PII such as an
Internet user's medical/health conditions; racial or ethnic origin;
political, religious or philosophical beliefs or affiliations; trade
union membership or sex life.
B. Non-Personally Identifiable Information (Non-PII).
When a consumer responds to or views an Internet advertisement
served by a ABCI company (such as through third-party Web sites or
email solicitation) or visits a ABCI Network site, we send a cookie
and/or gif file ("Cookies") to assign an anonymous, unique
identifier to the end user's Internet browser. Cookies are small
data files commonly used on the Internet to help optimize and
personalize the Internet end user experience and identify repeat
visitors to Web sites.
The function of these Cookies is to provide ABCI with information
for the purpose of paying third-parties commissions when an Internet
user clicks on a link, creates a lead, or makes a purchase on an
advertiser's Web site; and also to optimize and personalize the
Internet user's experience. If the Internet user re-visits the
advertiser's site directly, ABCI is able to continue to track the
user's activities on the advertiser's site and reward the
third-party Web site that referred the user. We reserve the right to
retain all ad delivery and reporting data as long as may be
reasonably necessary for accounting and audit purposes.
Like most standard Web site servers, we use log files to collect
Internet protocol (IP) addresses, browser type, Internet service
provider (ISP), referring/exit pages, platform type, and date/time
stamp. We use the information to analyze site usage, administer the
site, understand usage and navigation trends in aggregate, and
determine the relevance of content. This information, however, is
not linked to any personally identifiable information.
We also may use Internet browsing and online purchase data
associated with an anonymous identifier to develop a predictive
statistical user profile of the end user's needs and interests. ABCI
does not use Cookies or log files to collect end users' names,
physical addresses, email addresses, phone numbers, credit card
numbers, social security numbers, or any other information which can
be used to identify a specific person. We may match the IP address
and user profile with email address data obtained separately in
order to better target campaigns to meet user's interests, but will
not share this information with third parties.
For improved audience targeting, some ABCI Network sites use
marketing technology that allows advertisers to add
non-personally-identifying demographic information, such as age,
gender, area code, or ZIP code, to the non-identifiable profile
data. Thus, there is no direct connection between an end user's
online choices and his or her personal identity.
In some cases, ABCI receives and records partial email addresses of
Internet users, only in circumstances where the user voluntarily
provided its identity and contact information through the
Advertiser's site or third-party marketer's site. This partial email
address does not enable ABCI to personally identify an Internet
User.
II. INFORMATION SHARING
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